PROJECT BRIEF

After creating the PDXWIT Logo and establishing the brand (and the sequential brand guidelines,) I was asked to create event infographics that celebrate specific holidays twice a year. Occasionally it would be outside these two, but generally it encompassed a Holiday party in the winter and a Summer event in the summer.

Within the creative brief, I would also gain insight into the theme of the event and would base the design of the graphic off of this information. For the last couple events, I would rely upon collaboration with two designers to getting the graphics completed.
 
PDXWIT is inspired by inclusion, diversity, technology, and the beautiful state we live in.

FUN FACTS

Being a part of the PDXWIT community has been such a great experience for me. During the development of the logo, I recommended to my creative director that to keep in touch (for immediate changes) it would be very convenient to have an official Slack Channel. That idea was then presented to the rest of the PDXWIT team and they loved it! Since then, it has become very popular and utilized by not only job seekers looking for a way to develop relationships with companies, but it also keeps the community well connected.

Not only have I had the pleasure of being PDXWIT's Design Lead, I am also on the Event Photography team as well.

THE FINE DETAILS

TIMELINE: Projects began in 2016

ROLE: Brand Designer, Graphic Design Lead

SCOPE: Logo Design, Holiday Infographic creation, Page layout, New logos are designed for annual holidays and events.

TOOLS: Adobe InDesign, Adobe Illustrator, and Adobe Photoshop

ASSETS: Illustrator files, PDFs, PNGs

PODCAST LOGO

PDXWIT at one point decided to explore the world of podcasts and began production of one specific to discover and continue the ongoing talk of "Breaking the Glass Ceiling" for women and their careers. I was tasked with creating a logo that would be engaging and interesting. At first, I made it extremely intricate as I had so many ideas that I wanted to convey. It was difficult at best to utilize as it was to be used within small graphics as a way to advertise the podcast.

PODCAST GRAPHICS

After creating the main podcast logo, I was then asked to create an Ad and an episodic graphic that could be reused. Setting up the photoshop file, I created adjustment layers and color specific layers to turn on/off when exporting the episode graphic. I made it eye-catching and interesting.

Interestingly, I created the Ad for the podcast after creating the episode graphic. After much discussion, we decided quite a few things during the production of these graphics. One main thing being the addition of 2 more official brand colors. At times the lime green can be difficult to view so at the encouragement of the web designer, we have added a beautiful blue color and a wonderful brick red color. Stay tuned, they will be seen soon, especially the red!

OUTCOME & RESULTS

Hopefully, the podcast is successful! I will post an update once we hear how it all goes!

TOTE BAG GRAPHIC

After creating the main infographic for use on Meetup and Eventbrite, it was requested that I create the main graphic for the tote bag. Using the main part of the infographic, I adjusted the color for pad printing and went through a couple iterations with the printer until we arrived at a good combination of colors. I was able to learn a lot more about creating files for pad printing. It is vastly different than 4 color process printing or even laser printing.

LOGO VARIANTS FOR EVENTS

Creating variants of the logos is just as important as the development of the initial two logos. They all need to work at any scale, in single color scenarios, and embody the holiday or event that is being celebrated. Though there are different variants celebrating these different events, they all must be connected to the brand and maintain the brand style.

OUTCOME & RESULTS

During the Holiday party, the tote bag was passed out to participants as they arrived. They quickly ran out as this was a must have bag that everyone wanted during the event. I was able to get one when I arrived and I marveled at how well they turned out.

PREVIOUS EVENTS

This infographic was designed collaboratively where I provided Art Direction and the concept to the other designers on staff. Putting it all together was on my plate. The other designers created the ice cream treat vector artwork.